ORU.

Brief.

Branding for a new start-up.

The word ORU means ‘woven’ in Japanese. It is also the name of this Cape Town-based business who sells designer fabric napkins.

Logo.

The three-letter name allowed us to create a simple wordmark, which, when combined with a graphic pattern and bright colour palette, would make up ORU’s branding.

Patterns.

ORU’s signature pattern is inspired by traditional Japanese pattern design.

Date: March 2019