Jessy’s Waffles


A refreshing new brand identity.

Jessy’s Waffles is a restaurant in Cape Town that serves waffles that are not only gluten-free but also vegan. Jessy approached us to help redesign their branding.


Since we started this project, Jessy has expanded her business to include Jessy’s Cookies, Jessy’s Flapjacks, and the Tuck Shop. We wanted to give these new products their own logos, while still keeping with the visual identity of the Jessy’s brand.


The colour palette was inspired by fresh ingredients and the flavours on Jessy’s Menu.


Along with the logo and colour palette, we also created a set of illustrated patterns for the Jessy’s brand to be used for the website, wallpaper, future packaging, etc.

Date: November 2018